About Me

Own the customer activation journey by designing onboarding flows, integrations, and product touchpoints that help teams get value from TestGorilla faster.

Shape pricing and plan experiences so customers clearly understand how TestGorilla works and can confidently choose the right plan for their needs.

Translate data into action by digging into usage patterns and activation metrics to guide improvements that matter most for customers.

Bridge teams and perspectives: bringing Product, Sales, Finance, and CS together to define success and ship solutions smoothly.

Led the development and launched Africa's first validated comp insights, acquiring 157 new corporate accounts within the first 48 hours through targeted messaging, a high-conversion waitlist, and problem-first positioning focused on reducing employee turnover.

Accelerated MVP development using AI tools (e.g., Replit + GPT-4, etc) to rapidly prototype and validate products; reducing build time by 60% and enabling faster iteration on user feedback.

Led end-to-end product strategy across 5 hiring and compensation products, balancing user needs with company priorities during periods of financial constraint to drive sustainable growth.

Pioneered monetization strategies including credits-based and subscription pricing, increasing revenue flexibility while aligning closely with user behavior and conversion data.

Owned end-to-end roadmap for B2B advertising technology SaaS platform, reducing release time by 40% through efficient requirement translation and prototyping

Conducted multiple usability and user behavior experiments using various analytical tools, translating insights into new features that increased trial-to-conversion rates by 12%

Spearheaded end-to-end UI/UX overhaul of B2B product based on user insights, simplifying interface from onboarding to log-out, resulting in 21% reduction in complexity-related churn

Leveraged data-driven experimentation and user behavior analysis to increase trial-to-conversion rates and reduce non-complexity related churn by 13%.

Developed predictive churn risk formula using customer data and behavior patterns, enabling proactive retention efforts and increasing it by 10%

Created a comprehensive, detailed roadmap covering the next 4 quarters that increased the speed of development by 60% as measured by the change in release timelines. Achieved by focal prioritization of customer-identified needs, meticulous documentation, and proactive resolution of development obstacles faced by our distributed team.

Created a comprehensive usability testing and discovery playbook, delving into different clients' use-cases. Resulted in heightened clarity of user requirements, subsequently driving a shift in product direction and growth strategy over the upcoming 4-5 quarters.

Seamlessly managed discovery and prioritization efforts across 6 cross-functional teams, including design, sales, operations, and customer success, ensuring a constant 360-degree overview of the needs

Led my team in creating from scratch a comprehensive experimentation and user engagement strategy to support the migration onboarding of 50,000+ users on our brand new mobile app.

Gathered qualitative and qualitative data-informed insights from tens of thousands of users across East, West and Southern Africa to inform growth and development strategy, both in the short term and in the long term.

Instituted a comprehensive A/B testing strategy across multiple segments that improved the level of personalized targeting that within four weeks has increased engagement rate by 15%

Led a series of user testing exercises across Ghana, Kenya and South Africa that will help usher our new learning platform to key markets within those regions later this quarter.

Implemented a robust activation and onboarding strategy that seamlessly activated 30,000 users in a period of 5 days

Organised 2 years worth of product documentation and data into the most beautiful, user-friendly, internal wiki ever built internally hosted on Confluence, and connected it to Jira.

Increased the reliability of our user research and prototype testing by 300% as measured by the change in the number of responses to our requests for participation during testing. I did this by putting a human voice and face when connecting with our audience and inspiring a sense of loyalty.

Spearheaded virtual and in-person user testing exercises across West Africa, East Africa and South Africa.

Spearheaded the conception-to-launch product roadmap by driving product direction, defining go-to-market strategies, and leading design discussions as we bootstrapped the learning platform from 0-17,000 users across different countries in Africa.

Led a cross-functional team through the ideation, technical development, and launch of innovative product features such as an accessible learner interface for the online learning platform. Trained at least 2000 learners with visual and hearing disabilities in digital skills.

Improved our user satisfaction rating from 8.2 to an impressive 8.9/10 as measured by the NPS surveys and referral data. I did this by integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction at every touch point.

Developed the inaugural wireframes and prototypes, and designed the user experience for the initial product using Figma that converted the first 4000 users.

Increased course completion rates from 65% to 82%, compared to the global average of 16% for online courses. I did this by implementing appropriate incentives, engaging often with our users 1-1, and building community around the needs of our users and the services we offered.